Digital Audio advertising can be one of the most immersive and engaging ways to reach a bespoke target audience, as it is often already incredibly personal. Whether you consider a personalised playlist or hand-picked podcast, the audience here has made the active decision to listen to this particular thing and therefore their engagement and interest is at peak.

Indeed, the NPR 2022 Smart Audio Report discovered that 53% of smart speaker owners who have heard an advert on their device are more likely to respond to ads on the speaker. With Statista estimating that by 2025 there will be more than 400 million households worldwide using smart home products, like speakers, this is a significant potential market reach.

With the reduced distractions of a screen for many digital audio outlets, this also helps to boost engagement with your campaign as the target user has more attention to devote to response. 

By taking a smart and researched approach to the selection of your digital media advertising outlets, through the identification of your audience and understanding where and when they are most likely to respond positively to your campaign, we can actively target the right people at the right time to grab their attention and turn them into customers.