Reach the nation, or just the households that matter.
Nothing can quite create brand awareness and reach like Television. With the opportunity to be seen by thousands of people simultaneously, it’s no surprise it is one of the most competitive forms of advertisements. That is why we use our expertise to place you on the right channel, and at the right time, to allow your budget to work harder for you. BBJ&K have both savvy strategists and data-driven analysts in our television team, working together to ensure the ultimate placement.
Picture your brand alongside the moments the country stops for: the drama of I'm A Celebrity, Sunday nights with Antiques Roadshow, the roar of a Champions League tie, Gogglebox, a Coronation Street cliffhanger, a Grand Slam final. Nothing builds fame like television: the whole country, on the biggest screen in the house, in surroundings they actually trust. But TV isn't just the 9pm spot any more. It's linear, streaming, connected TV (CTV) and addressable all at once, which means we can hand you the reach television is famous for and the pinpoint targeting of digital, in the very same campaign. That's the campaign we build for you.
Streaming and connected TV (CTV)
The way Britain watches has changed, and the fastest growing corner of television is now streamed. Connected TV puts your brand on the big screen through the likes of ITVX, Channel 4 and the ad tiers of the major streamers, exactly where younger audiences now spend their evenings. You get the impact of a full screen TV moment with the data and flexibility of digital, and we plan it so not a penny is wasted chasing viewers who were never going to be yours.
Addressable TV: the right households, not just the right show
Why pay to reach the nation when you only need a slice of it? Addressable TV lets us serve different ads to different homes watching the very same programme, targeted by location, life stage, affluence and more, across millions of UK households. Perfect for challengers who want TV without the national price tag, and for big brands who want to say different things to different audiences. Start small, prove it works, then scale.
DRTV: television that drives an instant response
Direct response television, or DRTV, is where TV stops being a branding luxury and starts pulling its weight as a performance channel. The old phone number in the corner of the screen is long gone; today the response lands online, as a search, a site visit, an app download or a QR scan, and every bit of it is trackable. We build DRTV campaigns to prompt a specific action, then tie the results straight back to the airtime that drove them, so you can see exactly what your money did.
Proof, not promises
Modern TV is measurable right down to the individual spot, so we don't deal in vague awareness stats. We plan to a response, buy hard, track what actually worked, and keep sharpening while the campaign runs. The result: better CPAs, stronger ROI, and pound for pound, TV that still returns more profit than online video or social. Savvy strategists and data driven analysts, working side by side on your account.
Through TV advertising, use of engaging visuals and storytelling allow you to build credibility and recognition that you may struggle to establish through other platforms. By driving unique value propositions of your products and services, you can drive engagement and leave a lasting impression in the minds of current and potential customers.
Big brand or bold challenger
With the right relationships and the right planning, TV is open to everyone. A national launch or a first regional toe in the water, a household name or a brand nobody's heard of yet, we build the plan around your goals and your budget, not the other way round.
In today's multi-platform world, effective TV advertising requires a multi-channel approach. BBJ&K excels in seamlessly integrating AV campaigns across various channels, including Television, BVOD, CTV, DRTV and Radio. This approach ensures maximum reach and engagement while maintaining consistent messaging, reinforcing your brand's identity in the minds of your audience.
That's TV advertising with your audience understood.
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