From Facebook to Pinterest, Tiktok and Twitter, we work closely with social platforms to bridge the gap between brand and customer on a deeper, interpersonal level.
Social media is a powerful tool for generating leads, raising brand awareness, and demanding attention. It has never been easier to connect with family, friends, and brands alike, and in today’s market, consumers want to feel a sense of connection with whom they purchase from.
We take the time to get a deep understanding of your target market so that we can capture this essence, ensuring that your online presence draws them in and makes them want to engage. Through optimised targeted campaigns, ensuring the delivery against and above KPIs, we harness the power of social media to open the door directly to your audience.
Paid social media advertising has been steadily developing and growing since 2019, with almost 20% of all 2021 advertising spend by North American businesses seen on this platform according to Statista, and we can assume a similar breakdown in the UK too. Paid social advertising therefore is an effective way of reaching a large number of people, still a targeted audience, ensuring that your campaigns do get seen.
There are a great variety of social media platforms, and it is the same players leading for paid social as with organic - Facebook, YouTube, Instagram and LinkedIn remain the most popular social advertising outlets. With the growing marketplace of newer platforms such as TikTok, X, Pinterest, Snapchat and more, it is vital to understand which platform is best to reach your audience, using the native tools of these platforms to leverage the best performance.
The breadth of opportunity within paid social advertising is vast, with each of these platforms offering a unique solution to reach a target audience in the most appropriate way. By understanding the audiences on each platform, we are able to align this with your brand and messaging to provide a bespoke solution for your campaign. By understanding the interests and behaviours of your audience we are able to target them with a range of creative experiences which directly speak to them in the online environment they are comfortable in.
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