What Is Direct Mail?

You might be more familiar with this type of advertising than you realise! Direct Mail is the leaflets, cards and postcards that are sent through your letterbox. It is addressed to you personally, sometimes in an envelope. I know what you’re thinking… where does this fit into my media plan?

 

With Digital Marketing seeming to dominate for the last few years, especially social media, it has pushed other channels to adapt and keep up with the times. Direct Mail can be targeted, personalised, and measured, but unlike digital, it is a physical, material object consumers can see in the real world. So, it could well be time to review your assumptions with this traditional, well-established channel…