Paid Search

Perhaps the most well known form of digital advertising is paid search, or pay-per click (PPC). With Google Ads and Microsoft Ads the two top platforms for this in the UK, paid search can be a very cost effective form of advertising, as you only pay when someone clicks on your advert. With the right targeting, keywords and ad copy these adverts should be being shown primarily to your key audience with the relevancy of the people clicking therefore raised.

This sort of advertising can produce fast results too, depending of course what your goal from the campaign is. When Paid Search is executed properly and appropriate budgets are used for the competitive marketplace, it can be the most efficient way to appear at the top of the search engine results page even if your organic listing isn’t quite there yet.

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Why Should I Consider Paid Search Advertising?

Paid Search advertising offers unmatched speed, precision, and performance. Whether you're launching a new product, driving seasonal sales, or looking to generate consistent leads, PPC ensures your brand appears exactly where your audience is searching when we know that it matters most.

PPC campaigns allow for immediate visibility in search results, putting your solution at the top from day one. This is perfect for quick wins and time sensitive campaigns whilst maintaining a highly targeted reach. With the various levels of targeting available within these campaigns we are able to look at every segment of your audience profiling from geographic and demographic through to device segmentation.

Across both Google and Microsoft (Bing) advertising the performance is tracked in real time, giving us and you full visibility and control over performance. This is true no matter what the budget level is, with it a perfect channel to scale with spend and performance.

Adding PPC to your media plan isn’t just about paid search; it’s about smarter strategy, faster results, and scalable growth sitting hand in hand with SEO and collecting the traffic and uplift from wider awareness channels.