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With the inception of social media, content and howcontent is designed has evolved immeasurably. In 2025, ‘user generated content’is everywhere, creators are king and the world’s biggest brands havepartnerships with stars that can offer them something of great value:influence.
Whether it is a nano-influencer blogging about localrestaurant openings to their 4,000-strong regional audience or an A-listcelebrity with a global reach, a strong influencer marketing strategy allows abrand to leverage the loyal following they have and commercially benefit from apositive association with them, be that a one-off or long-term partnership.
Influencer marketing connects brands with creators of all sizes and, by extension, their audiences. Fortunately, there’s not one route to entry and there is plenty of scope to work with creators of all sizes– nano, micro, mid, macro and hero. Working with influencers also helps plug a gap that many brands sometimes struggle with: content.
Creators are like Swiss Army knifes in digital media with an arsenal of skills that make them not only adept in social media but also things like digital strategy, creative storytelling, video editing, search engine optimisation (SEO) and so much more.
Finding the right fit between influencer and your brand can often the hard part, however good media partners will use a combination of tools to identify great candidates based on things like the creator’s interests, content style, location and audience size.
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Struggling to create long-term social proof for your product/service? Discover how our in-house experts can help match your brand to the right influencers today.
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