Sponsorships

In media landscape where more customers consumption habits are fragments and AI is changing the shape of performance Media, sponsorships feel more important than ever. From TV sponsorships, Audio ( radio or podcast) show sponsors or event and sport specific sponsorships, they make brands stand out.

Les Binet’s “The Long and Short of it” highlights the important of emotional priming in marketing and how brands grow stronger by doing this over a long term as it leads to long term volume increases over short term sales spikes. This research highlights exactly why sponsorships work for brands. Source.

One of the keyways for brands to drive long term growth is to drive top of mind recall, brand preference and familiarly, so in the moments when people come into market to buy their brand stays salient in the customers mind and isn’t swapped out easily at point of purchase.

Sponsorships significantly enhance brand visibility and build credibility through association with trusted media outlets and events. They often deliver frequent exposures to the brand and benefit from shared values and perceptions buy being associated with a specific programme on TV or event for example Wimbledon.

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Why Should I Consider Sponsorship?

The key to effective advertising is repetition, and sponsorships allow your business name to be heard consistently—day after day, month after month.

Sponsorships get your client’s business into customers’ minds by aligning your brand to the premium event/TV programme or media outlet, which drives that all-important familiarity and brand preference. Repetition builds reputation and recall.

When brands use sponsorship, it helps to drive their brand equity and when brands have stronger equity, they are more likely to influence future sales and drive price elasticity.

Sponsorships tap into emotional priming of the audience and are a great way to deliver against brand-building goals.

Find out what type of sponsorship can deliver for your brand:

Aligning the brand fit is key and maximises the value of sponsorships, with sponsorship amplification driving the impact for your brand further. Sponsorship marketing requires an integrated approach, making use of the entire ecosystem of comms channels relating to the sponsorship to reach consumers.

Our Consultancy service is built to unlock your brand’s potential and connect you to the right sponsorship in the market or create a bespoke build sponsorship for you – get in touch to find out more.

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