Carbon Reduction Plan for BBJ&K
Published Date: 1st January 2022
Next Review Date: 1st January 2026
1. Commitment to Achieving Net Zero
BBJ&K is committed to achieving Net Zero greenhouse gas (GHG) emissions by 2050
2. Baseline Emissions Footprint
Baseline Year: 2023
Baseline Emissions:
The baseline emissions inventory is a record of the greenhouse gases that were produced prior to the implementation of carbon reduction measures.
Emission SourceTonnes CO₂e
Scope 1: Direct emissions (e.g., company vehicles, on-site fuel use)0.6
Scope 2: Indirect emissions from electricity3.9
Scope 3: Business travel, commuting, media supply chain emissions, etc.100.7Total Emissions105.2
3. Current Emissions Reporting
Reporting Year: 2024
Emission SourceTonnes CO₂e
Scope 1 0.6
Scope 2 3.9
Scope 3 100.7
Total Emissions105.2
Note: Emissions calculations are based on the Greenhouse Gas Protocol and BEIS reporting guidance.
4. Emissions Reduction Targets
We aim to reduce our total emissions by 50 % by 2040, with a target of Net Zero by 2050.
To track progress, we project emissions will decrease as follows:
YearTarget Emissions (tCO₂e)
2025 [100]
2030 [75]
2050 Net Zero
5. Carbon Reduction Initiatives
Key initiatives to reduce carbon emissions include:
Operational Reductions:
Transition to renewable energy for office premises
Reduce business travel through remote meetings
Switch to electric or hybrid company vehicles
Implement energy-efficient lighting and equipment
Media Supply Chain:
Work with media partners who have strong sustainability policies
Reduce carbon footprint of digital advertising (optimise delivery, green servers)
Promote responsible media planning to avoid excess inventory and waste
Employee Engagement:
Encourage low-carbon commuting (cycle schemes, public transport incentives)
Internal sustainability training and awareness campaigns
Offsetting & Compensation:
Invest in verified carbon offsetting programs where reductions are not feasible
6. Declaration and Approval
This Carbon Reduction Plan has been completed in accordance with PPN 06/21 and associated guidance. It has been reviewed and approved by senior management.
Signed
Name: John Keane
Position: Founder & Media Strategy Director
Date: 1st January 2022
