Carbon Reduction Plan for BBJ&K
Published Date: 1st January 2026
Next Review Date: 1st January 2027
BBJ&K is committed to reducing greenhouse gas emissions associated with our operations and working towards Net Zero emissions in line with UK government objectives and evolving industry best practice. As a media planning and buying agency, our operational emissions are primarily associated with office energy use, business travel, employee commuting, purchased services and digital activities. We recognise our responsibility to minimise these impacts and continuously improve our environmental performance.
Baseline Emissions Footprint
Baseline Year: 2023
Baseline Emissions:
The baseline emissions inventory is a record of the greenhouse gases that were produced prior to the implementation of carbon reduction measures.
Emission Source Tonnes CO₂e
Scope 1: Direct emissions (e.g., company vehicles, on-site fuel use) 0.6
Scope 2: Indirect emissions from electricity 3.9
Scope 3: Business travel, commuting, media supply chain emissions, etc. 100.7
Total Emissions 105.2
Current Emissions Reporting
Reporting Year: 2024
Emission Source Tonnes CO₂e
Scope 1 0.6
Scope 2 3.9
Scope 3 100.7
Total Emissions 105.2
Note: Emissions calculations are based on the Greenhouse Gas Protocol and BEIS reporting guidance.
Emissions Reduction Targets
We aim to reduce our total emissions by 50 % by 2040, with a target of Net Zero by 2050.
To track progress, we project emissions will decrease as follows:
YearTarget Emissions (tCO₂e)
2025 [100]
2030 [75]
2050 Net Zero
Carbon Reduction Objectives
Our objectives are to:
- Reduce operational carbon emissions year-on-year.
- Improve energy efficiency across our operations.
- Minimise unnecessary travel and associated emissions.
- Increase awareness of sustainable working practices among employees.
- Work with suppliers and partners that support responsible environmental practices.
- Explore opportunities to support lower-carbon media planning and campaign delivery.
Carbon Reduction Initiatives
Operational Efficiency
We will:
- Promote energy-efficient office practices.
- Reduce paper consumption through digital workflows.
- Encourage responsible use of IT and office equipment.
- Review office energy usage periodically.
Travel Reduction
We will:
- Prioritise virtual meetings where appropriate.
- Encourage public transport and shared travel for business journeys.
- Promote flexible and hybrid working arrangements to reduce commuting emissions.
Sustainable Procurement
We aim to:
- Consider environmental credentials during supplier selection.
-Work with suppliers committed to reducing environmental impact.
- Encourage responsible purchasing decisions.
Employee Engagement
We will:
- Raise awareness of sustainability and carbon reduction within the business.
- Encourage employee participation in sustainable workplace initiatives.
- Promote environmentally responsible behaviours.
Media & Campaign Activity
Where practical, we will:
- Explore lower-impact media and production approaches.
- Support efficient targeting and reduced media wastage.
- Engage with media partners regarding sustainability initiatives and reporting.
Measurement & Reporting
BBJ&K will:
- Review carbon reduction progress annually.
- Develop measurable targets as emissions data becomes available.
- Continue improving data collection and environmental reporting processes.
- Update this Carbon Reduction Plan periodically to reflect progress and industry developments.
Declaration
This Carbon Reduction Plan has been approved by the management team of BBJ&K and reflects our commitment to continuous environmental improvement and responsible business operations.
Signed
Name: John Keane
Position: Founder & Media Strategy Director
Date: 1st January 2026
