Boosting sales throughout peak period for a premium brand in the photo printing market.
The aim for this campaign was to drive footfall and Christmas shopping traffic to a selection of lower performing Boots stores in Manchester which housed CEWE photo printing machines.
BBJ&K delivered a 4 week campaign targeting range of digital out of home sites within proximity to selected Boots stores in the target area.
Overall performance was strong, with sales data estimating a growth of around £80k against control stores, which was attributed to the campaign.
