British owned and independent pioneer in sustainably sourced supplements, Cytoplan, hired BBJ&K to lead a paid social strategy focused on demand generation in a new target market.
Cytoplan wanted to inspire a more mature audience across the UK to use supplements to support their health and wellbeing, and celebrate the joys of middle age.
BBJ&K built a comprehensive strategy on Meta. Aiming for relevancy and impact through a full-funnel plan and personalised user journeys, we set out to get people over 40+ to consider how best to support their health and wellbeing for the next exciting chapter of their lives by solidifying themselves as the No. 1 ally for anyone who doesn’t want to let age get in the way of good fun.
The campaign drove 8% more revenue year-over-year, doubled site clicks, and outperformed the CTV benchmark by 97%.
