The core aim for Energylandia’s campaign was to create brand awareness in neighbouring markets and tackle their challenges of low brand familiarity outside of Poland.

A multi-channel AV approach combining Linear TV and Radio Sponsorships was the strategy we deployed, with high-impact family placements in Lithuania to build awareness and connect emotionally, whilst having a branded show sponsorship accompanied by high-volume ticket giveaways to drive active engagement and earned media.

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We successfully positioned Energylandia as a regional travel destination and attracted high-value international families who spent more and stayed longer, whilst creating a sustained brand visibility + conversion uplift in new growth markets.

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