Raising Awareness With New Branding Launch

Rock Face introduced new branding in 2022 and we were tasked with making a targeted splash in a congested market, supporting their growth throughout the year.

The Challenge

Rock Face had a key focus on brand awareness, looking to generate sales across key periods in some core retailers including Tesco, Asda and Waitrose.

The Solution

We planned a digitally led campaign to deliver efficient and effective reach among a targeted audience, through use of Skyrise builds. Insights from these audiences, combined with the core KPIs, led us to select the most impactful media channels and we cross referenced with opportunity ITI areas for maximum impact.

The Results

Executed through programmatic buy across online and digital out of home channels, we followed up with mobile retargeting and were able to achieve a 13% uplift in sales with results 5x higher than category benchmarks.

Brand awareness was the key focus to target sales across core retailers

13% Uplift in Sales

5x Higher Than Category Benchmarks