Rock Face introduced new branding in 2022 and we were tasked with making a targeted splash in a congested market, supporting their growth throughout the year.
Rock Face had a key focus on brand awareness, looking to generate sales across key periods in some core retailers including Tesco, Asda and Waitrose.
We planned a digitally led campaign to deliver efficient and effective reach among a targeted audience, through use of Skyrise builds. Insights from these audiences, combined with the core KPIs, led us to select the most impactful media channels and we cross referenced with opportunity ITI areas for maximum impact.
Executed through programmatic buy across online and digital out of home channels, we followed up with mobile retargeting and were able to achieve a 13% uplift in sales with results 5x higher than category benchmarks.