Speedy Hire, typically a trade offering, created a B2C market for Tool Hire via e-commerce and retail concessions inside 39 B&Q stores. The challenge highlighted was to drive consumer and trade footfall into Speedy Hire’s retail spaces, online and depot network whilst also raising awareness of the brands’ partnership with B&Q.

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BBJ&K created a campaign which harnessed our audience planning solution though two sophisticated audience builds. The final campaigns panned across Digital Out of Home, Display, Mobile, Digital Audio, YouTube and Connected TV to develop a multi-touchpoint approach.

The campaign made a huge impact across awareness, site traffic and sales. The Speedy Hire website achieved significant web user growth during the campaign period with a 39% increase in paid search traffic, and a 27% increase in organic traffic.

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