Delivering integrated campaigns across one of the UK's largest outdoor leisure organisations.
BBJ&Ks remit spanned the Club's network of 100 Club Sites and more than 1,400 Certificated Sites, supporting campaigns to drive campsite bookings, membership growth and attendance at seasonal events.
Working across seven distinct brands, BBJ&K delivered integrated above-the-line and digital media campaigns, working closely with the Club's in-house creative team to ensure every campaign was strategically aligned and commercially effective. We also planned and promoted major events both on-site and in partnership with organisations including the National Trust, helping to increase awareness, visitor numbers and member engagement.
BBJ&K helped grow Club membership from 281,674 households in 2016 to a record 314,424 households in 2019 – an increase of 32,750 member households (11.6%).
