Unity Bank approached BBJ&K to develop a comprehensive awareness and acquisition campaign to attract new account enquiries. Being a social impact bank, the challenge was lead quality as well as quantity - to drive relevant, high quality leads that fit a certain criteria.

Through the use of our competitor and audience insight tools, we identified where the target audience was most frequently located and developed a digital activation proposal based on this data. This behavioural and contextual insight was vital in activating the most appropriate websites and channels to minimise budget wastage and ensure that we could focus delivery on where we knew we would see success. We delivered a display campaign to premium domains to get mass reach whilst protecting the brand, plus PPC and LinkedIn campaigns to support lead-gen.

We saw a 71% increase in account openings compared to the same month last year, along with an impressive 9,400% ROI for the bank from deposits made during the second burst of the campaign.

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