Serving a highly targeted multi-platform campaign to boost bus usage.
BBJ&K were hired by Warwickshire County Council to activate a campaign for Warwickshire Buses, aiming to persuade more people to use the bus.
We planned and delivered a highly targeted multi-platform digital campaign to boost bus usage across Warwickshire. Our strategic approach focused on platform-specific audience targeting, with Meta advertising engaging parents while Snapchat campaigns captured a younger demographic.
Both paid social campaigns outperformed the platform benchmarks, demonstrating the effectiveness of our tailored messaging and targeting strategy.
Additionally, our innovative use of rewarded video advertising in mobile gaming proved successful, outperforming industry benchmarks by 25%. The campaign's outstanding performance across these channels validates our platform selection, targeting approach and the way the creatives resonated with the target audience, while delivering measurable results for Warwickshire County Council's public transport objectives.
