Sustainability is something which is a bit of a buzzword in all industries, not just advertising and media. With a lot of misinformation and strong opinions in the public gallery on the subject it can be very easy to think ‘here we go again’ or ‘what has this got to do with me’, but here at BBJ&K that is something we are looking to change and step up how we approach and manage our green credentials.
Greenwashing is a common term heard from multiple quartersand something which a lot of companies can be guilty of, which is why we areinvesting our time into doing this properly and with clear accountability.Thanks to Aston University and the Aston Centre for Enterprise andEntrepreneurship, BBJ&K have just sent a delegate to take part in theirGreen Advantage training course and sessions which proved invaluable forlearning, context and ideas for how we are able to improve our ownsustainability credentials in a way that actually makes a visible difference.
With a range of media owners and supply partners within the industry already setting some clear benchmarks for us to strive to attain, we are focussing currently on what we can do ourselves. BBJ&K Carbon has been up and running for a while now and it is on this foundation we are looking to build clear processes and policies both for embodiment by the whole team internally, but also to help you, our clients, with the confidence and trust that we are ethically responsible across all areas including climate and environment.
Already offering a range of carbon neutral services through some of our media partners, we are well suited to meet the sustainable needs of clients already across both digital and above the line / traditional media channels. It doesn’t have to stop here though - and this is what we are looking at developing to ensure that as an entire agency we are doing the best we canon this front. Through the sessions with Aston University, we are developing our very own sustainability roadmap to look at how we continue to stay at the front of ethical and responsible media planning and buying.
What we already do.
You might not realise a lot of what happens in the background already, for example our close alliance with the National Forest with our MD sitting on their board and a tree planted for every new starter in the business. Likewise, we work closely with some charity partners who are close to heart for the team. Further to this, our IT recycling and equipment donation to schools in deprived areas and sponsorship of grassroots sports team all stems from this internal drive and desire to make sure that we give back and do good already - something we are planning to carry on developing as we grow.
Why does this matter?
Simply, you can trust that when you come to us for our media solutions that you will be getting not only an exceptionally thought-out and researched plan, but one that is also responsible within the bigger picture.Whether that is because of solutions which run on renewable energy, carbon offsetting solutions or something else, the green tick from each campaign can help with your own emissions reporting as well as just being a responsible thing to do.
Overall, this is something which we are committed to as an agency both for ourselves, our future and our clients. If you would like to find out more about our services and opportunity for media campaigns, including those with carbon neutral badges and certification, please reach out to the team and we would be happy to help.
Author: Elizabeth Moore
