At BBJ&K, we believe that great agencies are built on the strength and wellbeing of their people. That’s why we’re proud to introduce enhanced maternity pay which is a great and meaningful step forward in our ongoing commitment to creating a workplace where our team feels supported, valued, and able to thrive both personally and professionally.
While statutory maternity pay remains standard across much of the agency sector, we wanted to go further. As an independent agency, this investment reflects the culture we’re continuing to build: one that recognises the importance of supporting women at every stage of their careers and ensuring that career ambition and family life are not mutually exclusive.
We understand that careers and family often evolve side by side. Supporting current and future parents isn’t just a policy, it’s part of building a culture where people feel genuinely valued and empowered to build long-term careers.
“As we turn 10 this year, introducing enhanced maternity pay is both a celebration of how far we’ve come and a reflection of where we’re going. It’s not only the right thing to do for our people — it’s an investment in the future of our agency.”
— Emma Baxter, Managing Director
Enhanced maternity pay also plays an important role in reducing the pressures many women face when balancing career progression with starting a family. Wider industry research continues to show that family-friendly policies improve retention, strengthen diversity, and contribute to healthier workplace cultures. This is essential to who we are as agency, creating an environment where our talented women can grow and stay for the long term.
While enhanced maternity packages are more commonly seen in larger corporate organisations, they remain less prevalent within independent agencies like us. We’re proud to take this step forward as part of our wider commitment to being a progressive, people-first workplace that attracts and retains the very best talent.
“We want BBJ&K to be a place where people can build successful, long-term careers without feeling they have to choose between work and family life. Supporting our team through key life stages is central to the culture we’re building.”
— John Keane, Co-founder
This initiative forms part of our broader commitment to raising the standard of employee support within our sector, and we hope it encourages continued progress across the industry.
Better support for our people isn’t just good culture — it’s better for our work, our clients, and our industry.
Written by:
Lavanya Asirvatham
